Privacy Policy

Local First Lending, LLC (“we,” “us,” or “our”) is a private real estate lender based in Pittsburgh, Pennsylvania. We operate the website localfirstlending.com (the “Site”). This Privacy Policy applies to all information collected through the Site and any related communications.

We may collect the following types of information:
 

• Personal Information: Name, email address, phone number, mailing address, and other identifying information you voluntarily provide through contact forms or loan applications.
• Financial Information: Property details, loan amounts, income information, and other data submitted as part of a loan inquiry or application.
• Usage Data: Information automatically collected when you visit the Site, including your IP address, browser type, pages viewed, time spent on pages, and referring URLs.
• Cookies and Tracking: We may use cookies and similar tracking technologies to enhance your experience and analyze Site traffic. You can control cookie settings through your browser.

We use the information we collect to:
 

• Respond to your inquiries and communicate with you about loan programs
• Process and evaluate loan applications
• Improve and personalize your experience on the Site
• Send you updates, newsletters, or marketing communications (where permitted by law and with your consent)
• Comply with applicable legal and regulatory obligations
• Protect against fraud and unauthorized activity
• Analyze Site performance and user behavior to improve our services

We do not sell your personal information. We may share your information in the following limited circumstances: 

• Service Providers: We may share information with trusted third-party vendors who assist in operating our Site or conducting our business (e.g., email platforms, CRM systems, analytics providers), subject to confidentiality obligations.
• Legal Requirements: We may disclose information if required by law, subpoena, court order, or other legal process, or if we believe disclosure is necessary to protect our rights or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not share your personal information with unaffiliated third parties for their own marketing purposes.

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will securely delete or anonymize it.

Our Site may use cookies, web beacons, and similar technologies to collect usage data and improve your experience. Cookies are small text files stored on your device. You may disable cookies through your browser settings; however, doing so may limit certain features of the Site.

We may use analytics tools (such as Google Analytics) to understand how visitors use the Site. These tools collect anonymized data and are governed by their own privacy policies.

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to certain exceptions
• Opt out of marketing communications at any time by clicking “unsubscribe” in any email or contacting us directly

To exercise any of these rights, please contact us at info@localfirstlending.com.

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of the Site after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Local First Lending, LLC
2600 Boyce Plaza Rd, Suite 200
Pittsburgh, PA
Phone: 412.498.5973
Email: info@localfirstlending.com